Search Engine Marketing : Taking the Initiative

Why use it? Search engine marketing is helpful in a number of ways.  The overriding goal is to increase the revenue by increasing the number of visitors to your web site.  Additionally, the visitors must show a high conversion rate.  In other words, the visitors who are directed to your web site should be those who are targeted.  They look for a product on the internet, are directed to your web site and are convinced

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