Is the number of page views on your site insufficient? Want your visitors to stay longer and see more content? Making visitors stay on the website longer is quite difficult, especially encouraging them to read other content. This is the main focus of page view measurement. In analyzing website visitor data, page views are an important measure to pay attention to.
Most visitors who come to the website do not have time to browse more than one page. The bounce rate will then increase each time a visitor leaves the website with only one page view.
Although low page views is not a measure of the quality of website content, it does mean that visitors are not interested in other content. This could be due to lack of blog navigation. Low page views also indicate poor user experience (UX) quality.
See an explanation of what page views are, functions and how to increase the number of page views on a website so that you get lots of traffic. Read full article here!
What is PageViews?
Page view is the calculation of the number of pages on the website that are opened by visitors. Page views or PV is a metric that measures the total number of pages viewed. Pageviews are one of the important elements if you are involved in Google Analytics to analyze the performance of the website or the content on it.
The way to count the number of page views is that every time a user opens a page on your site once, then one page view is counted. If the same user opens another page on the same website, the number of page views will also increase. If you are reading an article on a website and refresh it three times, Google Analytics will count it to 3 pageviews.
Actually there is another term besides pageview, namely unique pageview. Although at first glance they look the same, in fact these two things are different. Check out the next explanation!
Page Views vs Unique Visitors
Increasing website page views should be one of the important goals for every webmaster. From a user experience point of view, page views are a much more important indication of the quality of a website than “visits” or unique visits. For example:
Website A: unique visitors 21,000, page views 22,512
Website B: unique visitors 19,271, page views 53,165
If you look at the data above, of course you will think that website A is far superior with a high quality website because of the number of unique visits. Even though website A is not superior because of the small number of page views.
Average page views per visit: total page views/unique visitors= 22512/21000= 1.1
This shows that every visitor is not interested in reading other content on this website. Visitors will only read one piece of content and then close the website.
Average page views per visit: total page views/unique visitors= 53165/17251= 3.08
This shows that website B is far superior to website A because it means visitors read or view at least three pages before finally leaving your website. This also means that website B has a better quality user experience and manages to maximize each unique visitor to view other content. In addition, the high average number of page views per visit also indicates that website B offers content to visitors that are suitable.
When viewed from a financial perspective, higher page views provide better income (either through AdSense, sales, CPM, and others).
Benefits of Increasing Page Views
There are several important reasons and benefits of increasing website page views, namely:
Increase revenue through advertising
If you plan to sell advertising space on your website, then most advertisers will want to know your page view numbers because page views are directly related to how often your content is viewed and how often those ads are viewed.
High page views can increase revenue from advertising. Broadly speaking, the higher the page views, the more revenue from advertising and the value of the website will also increase.
Even if you don’t plan to include ads on your website, online ads can take anything from simple banner ads, affiliate links to sponsored posts and featured content.
Increase the conversion rate or conversion rate
All websites have a purpose and if your website goal is business of course, you want to increase conversion rates.
One way to get visitors to buy a product or use a service is to join an email list or make them stay on your website for as long as possible.
The longer visitors spend on the website, the easier it is to gain their trust and make them buy the products or services offered.
The two benefits above are the reasons why page views must be a top priority in increasing sales, registrations and subscriptions.
5 Ways to Increase the Number of Website Page Views
The advantage of how to increase page views is that it does not require a complex strategy. Increasing page views only requires good planning regarding website design and the content provided.
1. Provide Relevant Links
The first way to increase page views is to add links. Many website owners include links in articles simply because they read that Google values content that has external links. This causes them to include links that are irrelevant to the content of their content.
Why are links important in improving the user experience?
- Links may help provide answers. If only a small number of readers will ask about something in the article, you can provide a link for them.
- Links can help readers explore the topics you cover. When you write something, of course you have to choose the scope of discussion. If there’s a related topic that’s interesting but you don’t have space to explain it, you can provide a link so readers can continue exploring related topics.
- Links can build trust and credibility. Links in posts that are based on strong data make readers trust the information you provide more.
Then, do you have to include internal or external links? The answer is to include a link that provides the most appropriate explanation, both on your website and on other websites.
It should be noted that articles that are highly relevant to the article you are writing will be better than articles on other websites because readers are used to your writing style.
Internal links also have the added benefit of increasing the number of website pages viewed by visitors.
New websites don’t have too much and quality content to be used as internal links, but websites that have been creating content for years already have a lot of related content that can be used as internal links.
You can use external links as a content promotion strategy, where this strategy helps make the website look more trusted by search engines.
Also, the main benefit is that if you provide links to trusted sources, visitors will thank you for taking them to an excellent website and they can turn into loyal readers.
Even though not all links will be clicked by visitors, you can get an additional 10-20% page views.
2. Website Loading Speed Optimization
Another way to increase page views is to optimize site performance. If you have long content, of course you will include images to make it easier to read. But the number of images also affects the loading speed of your website, especially for those who read using mobile phones.
40% of visitors will close a website if it takes more than three seconds to load. Loading a website with pages can affect the number of page views, not to mention conversion rate goals and search engine optimization.
There are many rewards for websites that can provide fast website loading so this should also be your priority. We have provided some tips to speed up website loading that can be followed.
You can use website data analytics to see if visitors use more cellphones or PCs to view websites.
In this way, you can create suitable content. For example, visitors use PCs more so that articles with lots of images are not disturbing. However, if your visitors mostly use mobile phones, it is better to create content with a different format.
3. Simple Website Design
Creating a simple website design is one way to increase your website’s page views. Writing or website content must be the focus when visitors read the article. If you make your writing difficult to read, readers will not be enthusiastic about visiting other pages of your website.
Even though every website has a different design, there are 3 things that usually disturb readers. Here’s how to solve the problem.
- Minimize or remove the sidebar
Sidebar is an element of a blog that is often forgotten. You have to put a lot of thought into what you’re going to include in your sidebar, but sidebars don’t really matter.
One of the blog media that is currently popular is Medium. Medium is popular because it’s easy to read and lacks the distractions of a sidebar. Website owners who use simple layouts like Medium are able to increase not only their page views but also conversion rates by up to 26-71%.
If you still want to use the sidebar, only enter important information such as biodata, links for popular and top posts, links to products or services.
- Optimization of the use of scroll down top menu
The menu at the top of the blog that moves as you read the article can certainly be annoying. However, if you really want to use this technique, choose only a few important menus.
You can do a test by comparing before using and after using this technique and its effect on visitors. If it doesn’t bother you, you can still use it.
However, if you start adding headers, footers, share buttons to social media or sidebars, you will only make visitors uncomfortable no matter how good the content is.
- Snooze or don’t use pop-ups.
Although pop-ups increase the conversion rate through email subscriptions, they also annoy visitors. As a result, the number of your visitors will decrease and page views will decrease.
If you want to use pop-ups, delay the time they appear. Don’t let pop-ups appear while the website is loading, wait at least 10-60 seconds.
Let the reader enjoy your content for about 30 seconds to a minute, then closing a simple pop-up won’t be too annoying.
4. Consistency Is Very Important
Credibility will be supported by consistency. Website design and content must be consistent because readers who have visited your website several times already know the shape of the website.
There are two main factors to consider in terms of consistency and user experience.
- Branding and logos
Brands can be identified in various ways but it will be easier to recognize them through a logo. If you are shown a famous brand logo, it will be easy to guess the brand right away.
Whatever product or service is offered, it is advisable to use the logo in all forms of communication: blogs, emails, products, or landing pages.
Style includes color scheme, font type used, font size, layout, writing tone, and more. Being consistent helps readers know their expectations for your blog, which also improves their user experience. If you want to show creativity, just show it through content rather than through website design.
5. Interesting Content
Even though you have made visitors interested with the four tips above, content is still the most important part because it is impossible for readers to want to read content that is not interesting.
Interesting content makes readers want to read other content so your chances of increasing page views are even higher. Improve the quality of content and the amount of traffic and the number of pages read also increases.
Interesting content is usually comprehensive, in-depth, informative, entertaining, accessible, trustworthy and useful. In addition to increasing page views, useful content will also provide “share triggers” where readers will be more likely to share the content on their social media.
Do You Fully Understand Now About PageViews?
Page view is a metric to measure the number of pages on a website that are opened by visitors. Maximizing a website’s page views provides many benefits, from increasing potential earnings from advertising to increasing goal conversion rates. Google also likes websites with a low bounce rate, high number of page views per visitor, duration of visiting the website, and so on.
How to increase website page views doesn’t always have to be difficult. Interesting content, simple design, fast website loading, and providing links, especially internal links in your articles, are some ways that also help optimize websites and user experience.
Do it one by one and be patient and measure and do tests in applying the tips above. Don’t get frustrated if something you try doesn’t work. Some methods may work well on other websites, but they won’t necessarily give you good results either.
In the end, you have to know your target audience and experiment with different ways to find out what works best for you and produces the best results. In increasing page views, you have to be patient because this is not a method that can work overnight. Hope this article helps!
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