Building the trust and credibility of your company or personal brand begins with learning how to create a professional email address. Setting up a business email account improves your chances of standing out in crowded inboxes for everything from communicating with potential employers to sharing your most recent marketing campaign.
About 70% of subscribers said they were likely to open a message based on the sender’s name and address when deciding which emails to open and which to ignore. To get even more specific, you can boost your open rate by 35% by simply using a customized business address (instead of the generic info@company.com, for example).
Fortunately, setting up a professional email identity is not as difficult or expensive as you may have thought. This article will highlight three inexpensive yet effective communication-boosting strategies and offer professional email address ideas, examples, and best practices.
Professional Email Address Help Your Business
Professional email addresses are typically the least creative, though that may be oversimplifying. You should use this account to communicate with clients, employees, colleagues, vendors, and customers as well as current, former, and potential employers. You might not care if your friends use tralala@domain.com or emailboy@domain.com, but what would your grandmother think?
Professional email addresses are typically constructed using a custom domain and elements of your name. The user name will be displayed as your name, initials, or a combination of your name and an abbreviation before the @ symbol. If your domain name also happens to be your name, you might also think about adding a description of your position or area of interest, such as sales@hostforlife.eu or ben@hostforlife.eu.
Speaking of Ben, you shouldn’t be concerned if your name is widely used or if the username you want is already taken. Highlighting your credentials or location in your email address can be a good idea. You can also use a greeting or core value. Avoid jarring prefixes, suffixes, and details that could be used to identify you, such as your age or health. When registering a custom domain name, keep in mind the same general guidelines: make sure it’s pronounceable, doesn’t contain punctuation, is reasonably brief, and sounds authoritative.
How About Gmail Address?
The most popular email client in the world is Gmail, which is offered by Google for free. More than 1.5 billion active users use the 15-year-old service each month — yes, billion with a B. It’s not necessarily unprofessional to use a Gmail or Outlook email address, especially if you’re a lone job seeker or otherwise not required to uphold a distinct business or brand identity.
However, if you use Gmail to represent your brand, your credibility and business goals may suffer. In fact, the IE Domain Registry discovered that while 77% of consumers trust a company that uses a brand-specific domain address, only 64% of consumers have little to no trust in companies that use free email addresses (like Gmail).
By subscribing to G Suite, which includes the wildly popular Gmail interface along with cloud-based tools for spreadsheets, file sharing, calendar, text and video chat, presentations, and several other business-oriented tasks, Gmail users can take advantage of the best of both worlds. Even better, you can pair the user-friendly services with a domain name that is more appropriate for a business.
You must validate your ownership of the address in order to connect your domain to G Suite. Any domain registrar or hosting company will let you use G Suite, but it’s probably best to check their knowledge bases for the best setup instructions. Otherwise, look into Google’s setup tool, which can assist business owners in confirming the domain name they intend to use.
Best Email Address for Your Business
Setting up the individual accounts comes next after deciding which email service provider your company will use. You should establish a specific format for your email addresses regardless of whether your brand is a one-man band or a large corporation with many employees. Consistency ensures that your staff also creates professional email addresses and demonstrates an attention to detail.
You might discover that you’ll also want to create more generalized email accounts meant to cover entire departments, depending on the size and scope of your business. These addresses give off a sense of legitimacy and professionalism whether or not the offices are staffed:
- sales@business.com
- support@business.com
- admin@business.com
- contact@business.com
- careers@business.com
- billing@business.com
You should look for a hosting company that offers beneficial email features like a strong spam filter, integrations with other productivity, marketing, or collaboration tools, strict security, and plenty of storage for mailboxes, archives, and backups when looking for the best hosting for small businesses.
Setup Email Account
Creating an email account requires configuring two fundamental parts: the software or devices you’ll use to access it and your address and server space, also known as the domain name, where your messages will be sent and received. Here are some guidelines for putting it all together, assuming you already have a domain name. We’ve talked extensively about what makes a powerful email address.
- Create your email address: Select the platform that you want to use. Our hosting plan already comes with email accounts here. When you registered your hosting account with us, you will be able to create your email account via your control panel. Another recommendation is using GSuite as an alternative.
- Connect your inbox: Now that you have a mailbox, let’s make sure you can access it and read your mail. You may need to download or install an application, confirm your ownership of the domain, and provide login or access credentials in order for all parts and devices to function properly, regardless of whether you prefer to use webmail or email clients (the interface or program you use to write, send, and read emails).
It goes without saying that those instructions greatly simplify the precise actions you must take. Since each company’s system is a little bit different, you should definitely conduct your own research on how to set up email accounts for your particular platforms.
How to Create Your Email Account on Our Hosting Environment
Once you have registered our hosting plan, you can simply create your email account via your Plesk control panel. Please just follow the following steps to create your email acco
1. Login via Plesk control panel
2. Go To Mail Tab
Please find Mail Tab -> Mail Accounts -> create your email account
3. Done! You have created email account successfully
Boost Your Business Using Email
It’s finally time to use this crucial communication tool once you’ve finished setting up all the annoying technical details for your email accounts. Surprisingly, the history of email communication can be traced back to a time before the internet, when mainframe users were able to leave messages in other users’ directories in the middle of the 1960s. About ten years later, as new computer networks made it possible for users to communicate with people in other places, email as we know it today emerged.
Today, over one-third of people on the planet have active email accounts, with business addresses making up about 25% of all inboxes. Email is consistently ranked as the top communication channel for business-related messages by experts and marketers, and email marketing has a 42:1 return on investment.
Email marketing and newsletters are an essential way for your company to connect with and reach out to potential customers, especially given that nearly 58% of adults check their email first thing in the morning. You can establish trust, solve any issues, and foster customer loyalty by maintaining regular communication with visitors to your website and your existing clientele.
Make sure to check our hosting plan via https://www.hostforlife.eu and all of our hosting plan already comes with email service.